UPA – United Productions of America (1943)
Founded by Zack Schwarts, David Hilberman, and Stephen Bosustow
UPA is rather design and style orientated, compared to Disney’s more realistic style. After their start up; which was focused on industrial and World War 2 films, they eventually made many original characters, stories, and short films starting from around 1956 and won commercial success.
I really loved UPA’s Brotherhood (1946) , it shared a lot of awareness for issues of equality. A favourite quote from that video was along the lines of needing to ‘practice’ that brotherhood as well as just ‘knowing’.
UPA’s design-driven visuals to spread information, influences many now. Their heavy use of shapes led to more abstract works, which continued to be used everywhere today – mostly within informative subjects.
Below is one of my favourite projects, in which animation is used to explain facts in a way where it’s much easier to absorb.
Even in styles, UPA and the video above, has similarities: the lack of outline and heavy silhouette orientated mind-set allows information to be the focal point, rather than detailed, realistic visuals.
Class notes:
Outline used in specific areas (E,g, John Hubley’s Robin Hood – no outline for BG but has outline for characters to make the stand out).
John and Faith Hubley – after being fired by UPA in 1952, they did not give up and started Storyboard Production in commercials.
Edgar Allen Poe – creepy “The Tell-Tale Heart”
ANIM223 - HISTORY OF ANIMATION - FALL 2019 